Brain overload is REAL…
BBS costs businesses $B’s, through increased risks of mistakes and accidents, poor inter-organisational behaviours and communication, compromised quality and poor customer service through lack of ability to really listen.
What caused BBS?
The modern volatile, complex, unpredictable world of the digital age has created a pandemic of BBS where people are overloaded, overwhelmed and on ‘autopilot’ much of the time. This is simply because the digital age radically increased the amount and speed of information or demands on our attention at anyone time. This change literally occurred overnight from a ‘brain evolution’ or adaption sense, and as a result the brain has effectively shut down.