What caused BB?
The digital age radically increased the amount and speed of sensory stimulus bombarding our attention. This change literally occurred overnight from a ‘brain evolution’ or adaption sense, and as a result the ‘smart brain’ shuts down.

How does BB manifest?
Relentless ‘self-talk’ or ‘monkey mind’, feeling ‘out of control’. Distraction is rampant as BBS causes more than 60% of daily tasks to be pushed to autopilot or an ‘unconscious habit’. Do you forget parts of your journeys to and from work?

Behavioural fallout from BB…
BB locks us into a negative ‘state’ so all we perceive is via a negative lens. This ‘feels’ unpleasant and ‘hedonistic’ humans are programmed to feel good. Globally quality of life is the highest its ever been, and equally, so are rates of depression and anxiety.
